Facebook has made its ‘Donate Now’ button available to all non-profit organizations, helping to boost fundraising for positive causes.
The donate button, which was introduced in 2013, was originally only available to specific partners, such as the American Cancer Society and The Red Cross. Now, any charity and non-profit organisation can add the button to their page, making it easier for users of the social network to contribute to their chosen charities.
The button can be found next to the ‘Like’ button, at the top of a charity’s page. When users click the button they will be redirected to an external page, where they can complete the donation.
Facebook told TechCrunch in a statement:
“Every day, people use Facebook to raise awareness and support for causes they care about and to motivate others to do the same. We’re inspired by how much good comes from these connections, so we’ve added ‘Donate Now’ calls-to-action on Pages and link ads to make those connections easier than ever.”
In April, Facebook used the button to raise $10 million for the Nepal earthquake, which killed more than 6,000 people, and left 70,000 homeless.