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Wanting to help others find light in the darkness is the inspiration behind Soul Analyse. The brand begins as a blog, launched as a hub to provide guidance on everything related to healing. 50,000 people start following.
We decide to take the essence of the blog and create beautiful affirmation reminders. The first I AM jewellery is designed and made. Three signature bracelets - 'I am thankful', 'I am present', 'I am' - are launched on a homemade website.
The I AM Range makes its first TV, radio and press appearance.
Forbes names Soul Analyse 'one to watch'.
Soul Analyse launches on ASOS Marketplace. Department stores House of Fraser and Barkers begin stocking the I AM Range, while jewellery is sold in 50 independent stores throughout the UK, across Europe, in Dubai and New York.
The pandemic hits and wanting to help in some way, Soul Analyse sends out hundreds of pieces of jewellery to people isolating on their own to give them a message of hope.
Helping people who are struggling becomes the core focus for Soul Analyse. Thousands of pieces of jewellery are now donated every year to our community partners who support women in need - women who are homeless, living with cancer or escaping domestic abuse.
