Our Story

“Once upon a time, society created a tiny little box. Within that box, they placed many rigid ideas. Everyone was then given the impossible expectation of fitting into that box. If they didn’t match the criteria, they were deemed not good enough…”

Sad story…

But isn’t it the story that the majority of us tell ourselves – that there’s a box and if we don’t fit into the box, we are inferior?

These superficial ideas about what it means to be a woman, what it means to be a man, what it means to be ‘perfect’, what it means to be beautiful, what it means to be successful, and everything else that we have expectations to be, are unattainable and wrong.

If we define our worth based on what society wants us to be, we’ll never be good enough.

It’s time to start celebrating what makes us different. It’s time to start loving all of the things that separate us as individuals, while connecting with the things we share. And it’s time to start being comfortable in our own skin, while believing that we are enough exactly as we are – without needing to change!

Soul Analyse is an empowerment brand that has been running since 2015. We’re making progress with our mission; we’ve passed these ideas onto individuals all around the world and we’re working tirelessly to shut down society’s outdated box.

"I AM" are two of the most powerful words. For what comes after, shapes your reality.

The words that follow “I AM” start the creation of something and allow us to define new beliefs about ourselves.

The I AM Range

The I AM Range is a collection of bracelets that each feature a short powerful statement intended to positively change the way people feel about themselves.

The idea was sparked after the Co-founders of Soul Analyse had spent years sticking I AM affirmations around their home on post-it notes. It made sense to put these on jewellery that could be worn everywhere; providing constant reminders.

The collection was started with just three affirmations: I AM, I AM THANKFUL and I AM PRESENT. Today there are over 40 different messages to choose from and the range has increased to include rings, necklaces, watches and t shirts.

What Is An Affirmation?

An affirmation is a statement that can be repeated to cause a positive change in one’s mental attitude.

We already use them every day but perhaps not in a meaningful way.

The words and feelings we aim towards ourselves really shape our self-image. If we regularly put ourselves down and use phrases such as, “not good enough”, “stupid” or “ugly” we begin to believe these ideas and they become part of our belief system.

Positive affirmations are a powerful tool for reversing those negative ideas.

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