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We are on a mission to create a new standard to strive for: REALNESS.

Once upon a time, society created a tiny little box. Within that box, they placed many rigid ideas about what it meant to be beautiful. What it meant to be happy. What it meant to be successful.

Everyone was then given the unrealistic expectation of fitting into that box. If they didn’t match the criteria, they were deemed not good enough…”

Sad story… But isn’t it the story that the majority of us tell ourselves? That there’s a box and if we don’t fit-in the box, we are inferior?

These superficial ideas about what it means to be a woman, what it means to be ‘perfect’ and what it means to be beautiful, are unattainable and wrong.

It’s time to start celebrating our uniqueness and what makes us different. It’s time to start loving all of the things that separate us as individuals. And it’s time to start being comfortable in our own skin, while believing that we are enough exactly as we are.

The Soul Analyse self-love eHub has been running since 2016. We’re making progress with our mission; we’ve passed these ideas onto hundreds of thousands of individuals around the world and we’ve had support from the most inspiring body positive activists, like Charli Howard, Sara Puhto, Kate Speer – who are all working tirelessly to shut down society’s tiny little box.

Want to get involved? Start by having a go at The One Month Affirmation Challenge