"I AM" are two of the most powerful words. For what comes after, shapes your reality.

The words that follow “I AM” start the creation of something and allow us to define new beliefs about ourselves.

Using the words I AM, we are able to state not what we want to be, but what we already are.

The I AM Range

The I AM Range is a collection of bracelets that each feature a short powerful statement intended to positively change the way people feel about themselves.

The idea was sparked after the Co-founders of Soul Analyse had spent years sticking I AM affirmations around their home on post-it notes. It made sense to put these on jewellery that could be worn everywhere; providing constant reminders.

The collection was started with just three affirmations: I AM, I AM THANKFUL and I AM PRESENT. Today there are over 40 different messages to choose from and the range has increased to include men’s bracelets, necklaces and t shirts.

What Is An Affirmation?

An affirmation is a statement that can be repeated to cause a positive change in one’s mental attitude.

We already use them every day but perhaps not in a meaningful way.

The words and feelings we aim towards ourselves really shape our self-image. If we regularly put ourselves down and use phrases such as, “not good enough”, “stupid” or “ugly” we begin to believe these ideas and they become part of our belief system.

Positive affirmations are a powerful tool for reversing those negative ideas.